This privacy policy covers all services provided by W Gaines, and it’s the policy of W Gaines to respect your privacy regarding any information we may collect whilst you visit our website.

W Gaines are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website (www.wgaines.co.uk); you can be assured that it will only be used in accordance with this privacy statement.

If you wish to contact us about any abuse or violations of W Gaines services, please send an email to [email protected] and attach any evidence that you feel was sent to you in error or without permission, with any notes or information that you feel is applicable.

W Gaines may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 September 2019

Data Collection

What we collect

We may collect the following information:

Name

Contact information including email and postal address

Website

Demographic information such as postcode, preferences and interests

To obtain a copy of the information we hold about you, please email [email protected] or write to: W Gaines Ltd, Regal Court, 42-44 High Street, Slough, Berkshire, SL1 1EL.

We may also collect general user tracking information related to our website user using Google Analytics (https://marketingplatform.google.com/about/analytics/) (see below).  This information is collected and stored whenever a request is made for any page or image on our servers. This information can be analysed and presented in the aggregate or organized by user sessions.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or post. We may use the information to customise the website according to your interests.

We may use general tracking information (generated by Google Analytics, see below) for analysis and reporting on site activity. For example, we may want to know how long the average user spends on our site, or which pages or features get the most attention. This information is used to analyse the success of our website, i.e. to gauge the popularity of one feature or product offering over another, or on our ability to understand how people use our website. Tracking and aggregating usage information will allow us to develop this understanding.

W Gaines also collects non-personally-identifying information that web browsers and servers make available, such as browser type, language preference, referring site and the date and time of each visitor request. From time to time W Gaines may release non-personally-identifying information in the aggregate i.e. publishing a report on trends in the usage of its website.

W Gaines also collects Internet Protocol (IP) addresses. W Gaines does not use such information to identify its visitors, and does not disclose such information, other than under the same circumstances that it uses and discloses personally identifying information as mentioned.

Certain visitors to our website choose to interact with us in ways that require W Gaines to gather personally identifying information. The amount and type of information that W Gaines gathers depends on the nature of the interaction.

Aggregated Statistics

W Gaines may collect statistics about the behaviour of visitors to its websites. For instance, W Gaines may monitor the most popular pages on our website. W Gaines may display this publicly; however W Gaines does not disclose personally identifying information other than as described below.

Disclosure

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.  However, W Gaines may pass your information to a third party for the lawful and legitimate purpose of collecting any monies that may be due

Use of Data in Marketing

On signing up for the W Gaines mailing newsletter, we will receive your email address and full name. This information is only given to us by you which you can opt in to at any time. This data received is only used for the use of our email campaigns which, on signing up, you can set up your own preferences to what you want to receive. By registering to our sales, you are given an interest into our business, and we will send you emails regarding registration reminders & emails of similar sales to which you have registered.

If you feel we have sent you emails in error or you feel you no longer want to receive them from us, you can opt out at any time.

We may still send you important administrative messages (these include accounting emails and important security emails) which you cannot opt out of.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. W Gaines uses cookies to help W Gaines identify and track visitors, their usage of W Gaines website, and their website access preferences.

We use a third party product “Google Analytics”, a web analytics service provided by Google, Inc. (“Google”) (https://marketingplatform.google.com/about/analytics/), to help us analyse how our site is used. The information collected is anonymous and is statistical data about users’ browsing actions and patterns. It is used to generate site web statistics and inform improvements to the website. In using Google Analytics, information about your use of our site, including your IP address, operating system and browser type may be transmitted to, and stored by, Google. This information will be subject to Google’s Privacy Policy. See Google’s Privacy Policy. (https://policies.google.com)

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

W Gaines visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our website, with the drawback being that certain features of our website may not function properly without the aid of cookies.

Storage & Security of Data

We endeavour to ensure the security of our systems at all times and have measures in place to protect the loss, misuse and alteration of information under our control.  These security measures include firewalls, data backup procedures and where appropriate, encryption and secure internet transactions.  Despite these measures no system that is accessible via the Internet is 100% secure. In the case of a security breach, we will react as fast as possible to resolve the issue and notify you straight away. We hold your data for a 4 to 7 year period, due to accounting and invoicing laws set out by the Government.

Use of Services by Minors

The services that W Gaines provide are not directed to individuals under the age of 16, and we do not knowingly collect Personal Information from individuals under 16.

Access to information

At any given time, you may request free of charge the access to and the rectification or removal of any personal data and exercise the right to object. If this is the case, please email [email protected]

We will promptly correct any information found to be incorrect

We may use your personal data in any way that we consider necessary to carry out our responsibilities to you or to maintain and preserve our records.

If you provide personal information to us about someone else (such as one of your directors, employees or agent) you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by privacy laws, we may collect, use and disclose that information for the purpose for which it was provided to us.

Online Payment and Live Bidding Security

PCI DSS (Payment Card Industry Data Security Standards) is the most rigorous standard in the payment industry today. PCI DSS standards are enforced by VISA, MasterCard and the banks and specify the technical aspects of a payment service as well as operational policies and procedures.  W Gaines work to ensure that all these security obligations are being fulfilled and your data is as safe as can be.

Changes to Privacy Policy

From time to time W Gaines may change its Privacy Policy, we therefore encourage visitors to frequently check this page for any changes to the privacy Policy. Your continued use of this site after any chance in this Privacy Policy will constitute your acceptance of such change.

This policy was last changed on 01/09/2019